Hand Drawn. Heart Felt.
The Home of Soft Characterism™
Portraits with Personality
Welcome to the world of Soft Characterism™
A distinctive illustration style that I have developed over a (very) long time — a blend of gentle realism and expressive charm that offers a more character-led alternative to traditional portraiture. It highlights the little quirks and personality traits that make each piece feel truly personal.
Art by AJF | Hand Drawn Custom Art UK
Pet Portrait Commissions
Hand-drawn portraits of your fur baby — Capturing their quirks & personality that you love so much.
Custom Objects & Keepsakes
Meaningful items, illustrated with detail and warmth. From vehicles to personal keepsakes, each artwork is created in my signature, character-driven style.
Art Prints & Illustration
A curated collection of original, character-led prints. Ideal for gifting or nursery decor, printed on premium archival paper for a refined, lasting finish.
Meet the artist behind
Art by AJF
Hi, I’m Amy — the artist behind Art by AJF.
Art has always been my thing, and it’s what keeps me grounded while juggling family life, work and everything else life throws my way.
Through the years of constantly trying out new techniques and challenging myself. I’ve developed my own style - Soft Characterism™, I love creating pieces that are packed full of personality and feeling. Slightly different to your usual traditional portraits - my aim to make every piece of art work truly one of a kind. Creating something that would mean the world to someone - to be cherished for years.
Everything is completely hand-drawn by me with a lot of care (and usually a lot of coffee), I’m big on the little details that make something truly personal.
I genuinely love what I do — and if you choose my work, it means a lot.
Thank you for stopping by, I look forward to creating something special for you.
Sarah Garrett, UK
''We asked Amy to create an illustration of our Lucy because we’ve always loved the unique cartoon style she works in. We were so excited to see the final result, and it turned out absolutely perfect. She captured Lucy’s cheeky personality beautifully. We’re already looking forward to ordering more artwork."
