Hand Drawn. Heart Felt.
The Home of Soft Characterism™
Portraits with Personality
Welcome to the world of Soft Characterism™
A distinctive illustration style that I have developed over a (very) long time — a blend of gentle realism and expressive charm that offers a more character-led alternative to traditional portraiture. It highlights the little quirks and personality traits that make each piece feel truly personal.
Every artwork is hand-drawn with character, precision and heart — made to be treasured for years.
Pet Portraits
Hand-drawn portraits of your fur baby — Capturing their quirks & personality that you love so much.
Custom Objects & Keepsakes
Meaningful items, illustrated with detail and warmth. From vehicles to personal keepsakes, each artwork is created in my signature, character-driven style.
Art Prints & Illustration
A curated collection of original, character-led prints. Ideal for gifting or nursery decor, printed on premium archival paper for a refined, lasting finish.
Meet the artist behind
Art by AJF
I’m Amy, the Artist behind Art by AJF.
Over the years, I’ve shaped my own illustration style, Soft Characterism™ — a blend of soft realism and expressive charm that brings warmth & personality to every portrait.
I’m all about the little details: the glossy eyes, the quirks, the memories that make something theirs. Each piece is hand-drawn with care, patience and genuine joy.
Pets, keepsakes or special moments — my goal is always the same: artwork that feels heartfelt, personal and truly one-of-a-kind.
Thank you for stopping by, I look forward to creating something special for you.
Dan Matcham, UK
''I would like to extend a huge thank you to Art by AJF for the outstanding customer service and the beautiful design of my daughter’s birthday card. The response was incredibly fast, and the final artwork was nothing short of stunning. The attention to detail was exceptional, the turnaround time was impressive, and the communication throughout was first-class. A truly top-quality service at a very fair price for a personalised, hand-drawn card. I’m absolutely delighted and will definitely be using this service again. Thank you, Amy — you’re amazing.''
